Last updated: March 2026
We collect information you provide directly to us, such as when you make a reservation, create an account, sign up for our loyalty program, contact us, or otherwise communicate with us. This information may include your name, email address, postal address, phone number, payment information, travel preferences, and any other information you choose to provide.
We use the information we collect to process and manage your reservations, communicate with you about your stay and our services, personalize your experience across our properties, send you marketing communications (with your consent), improve our services and develop new features, comply with legal obligations, and protect the security of our guests and properties.
We may share your information with our hotel properties and brand partners within the Grand Metropolitan Hotels group to facilitate your reservations and provide services. We may also share information with service providers who assist us in operating our business, payment processors, and as required by law or to protect our rights.
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All payment information is encrypted using industry-standard SSL technology. Access to personal data is restricted to authorized personnel only.
Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings. Essential cookies are required for the website to function properly, while analytics and marketing cookies are optional.
Depending on your location, you may have the right to access, correct, delete, or port your personal data. You may also have the right to object to or restrict certain processing activities. To exercise these rights, please contact our Data Protection Officer at [email protected].
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Reservation data is typically retained for 7 years after your last stay for legal and business purposes.
As a global hotel group, your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses approved by the European Commission.
If you have questions about this Privacy Policy or our data practices, please contact our Data Protection Officer at [email protected] or write to Grand Metropolitan Hotels AG, Zurich, Switzerland.